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| The movie is a fine example of Level 2-Physical Attraction in the Scale of Romance where relationships should not be based only on physical attraction. See the article and videos.
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It is the story of Alex Hitchens aka “Hitch” who once failed in love miserably and decides to change his persona completely. He becomes very successful in relationships and decides to spread his knowledge. Alex Hitchins becomes a professional "date doctor", or consultant, who coaches other men in the art of having the perfect date with the woman of their dreams.Sara is a gossip columnist for a New York City tabloid.
Both are very guarded around the opposite sex. Despite their natures, Hitch and Sara begin a relationship. His latest project, Albert Brenneman, is a nerdy financial consultant who fell in love with the famous Allegra Cole.However, where Albert and Allegra's relationship continues to progress, Hitch finds that none of his tried and tested methods are working on himself, despite being a master of the art. Sara meanwhile develops hatred towards Hitch and is determined to unmask and ruin the so-called date doctor after one of his "clients" (with whom Hitch refused to work) had a one-night stand with her best friend. After she exposes Hitch, they break up, Albert and Allegra follow suit. Hitch is determined to set things right and convinces Sara of his love. He speaks to Allegra about Albert and in this process discovers that true love does not require any setup as most of his clients were able to win their love by just being themselves.
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Directed by Andy Tennant
Written by Kevin Bisch
Starring Will Smith as Hitch,Eva Mendes as Sara,Kevin James as Albert and Amber Valletta as Allegra
Copyright belongs to Columbia Pictures